Can a Bunch of Influencers Make the NFL Even More Popular?

YouTube is now home to NFL games every Sunday. Will it bring more young people into the NFL? Or will it hasten the demise of linear TV networks?

Josh Harris, co-founder of Apollo Global Management Inc. and co-owner of the NFL's Washington Commanders, during an interview at an Economic Club of Washington event in Washington, DC, US, on Wednesday, Sept. 6, 2023. Former owner Dan Snyder sold the Commanders for $6 billion, a record for a US professional sports franchise, who bought the franchise for $800 million in 1999.Photographer: Annabelle Gordon/Bloomberg

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By Lucas Shaw

September 10, 2023 at 10:30 PM UTC

Welcome to the start of football season and the unofficial end of summer. You wouldn’t know it from the news. Hollywood studios and screenwriters are trading public jabs like it’s June, while Charter and Disney are still at odds over a new carriage deal. But, hey, at least Creative Artists Agency sealed its $7 billion deal; you can always trust the agents to close.

Three things you need to know