The Montgomery Brawl Song Captures the Music Industry’s Angst
Executives at both independent and major labels are struggling to master the new alchemy of listeners’ attention
Gmac Cash
Photographer: Gmac Cash
Hey everyone, welcome back to Soundbite. This week we’re talking about the Montgomery Brawl, of course. As always, reach me through email, and if you haven’t yet subscribed to this newsletter, please do so here .
Over the weekend, if you somehow missed it, a fight of epic proportions broke out on a dock in Montgomery, Alabama. I could tell you the whole story, but honestly this song and lyrics video , aptly titled Montgomery Brawl and rapped by Gmac Cash, does it better. Gmac narrated the melee, put the song on TikTok, on YouTube, on the streaming services and on X, the site formerly known as Twitter. Then he sat back and watched the views pour in.