Apple’s Headset Hinges on Apps, But Don’t Expect Developers to Flock to It

Third-party apps will be crucial to the success of the Vision Pro, but the pricey and niche nature of the device means that developers may not quickly flock to it. Also: Apple races to build generative AI tools to keep up with the latest offerings from OpenAI and others and is planning a major change for buying products at its stores.

Last week in Power On: Apple’s new Vision Products Group reflects a shift away from its Steve Jobs-era approach to product development.