Spotify Cut Staff, Talent to Enter its YouTube Era
After four years and over a billion dollars of investment, the platform is flipping its podcast strategy upside down
The Spotify logo on a smartphone
Photographer: Tiffany Hagler-Geard/BloombergHello, and welcome back to Soundbite. This week was an awful one in the podcast world as Spotify laid off 2% of its staff, or around 200 employees, primarily in its talk-content division. These cuts added to the 600 jobs lost in January and the podcast-specific staff reductions in October. It feels like the end of an era in podcasting and at Spotify.
Today, we’ll take a closer look at the events since that moment. As always, if you have something to share, particularly anything I should know about Spotify, reach me through email or through encrypted messaging, which I detail below. And if you haven’t yet subscribed to this newsletter, please do so here .