Massive Podcast Networks Put Their Shows on YouTube But Nobody is Listening

Without video, podcasts from NPR, Slate and the New York Times are struggling to find an audience on YouTube

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By Ashley Carman

May 4, 2023 at 6:48 PM UTC

Hello and welcome back to Soundbite. Today we’ll look at how podcast networks are faring on YouTube and have an update on Sony Music Entertainment’s podcast efforts. As always, if you have something to share, reach me through email. (Don’t reply to this unmonitored email address!) And if you haven’t yet subscribed to this newsletter, please do so here.

Over the past year, YouTube made a concentrated effort to court some of the biggest podcast networks and bring their programming over to the platform.