A Weight-Loss Drug Marketing Bonanza Is Upon Us
Ro ads for Wegovy in a New York City subway station. Source: Ro
Hi all, it’s Emma in New York. If you haven't already heard about a new crop of weight-loss drugs, that’s about to change. But first...
One day in late March, I stepped out of a subway car and into a station full of ads. They blanketed even the turnstile where commuters enter, bar and all. The images featured a slim white device. In some, models were using the device to inject themselves in the belly.