As Podcasters Pivot to Video, Independents Don’t Buy the Hype

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I’ve increasingly written about YouTube’s growing efforts to court podcasters and bring audio-only purveyors over to video. In February, the company said it would include podcasts on YouTube Music. Last week, it built a dedicated landing page for podcasts on the app, and another podcasting stalwart, Slate, said it would bring its audio programming to the platform, following others, like NPR.