Google’s Big Plan to Ramp Up AI Is a Risk

Its theory: add it to everything, all at once

UNITED STATES - APRIL 16: A pedestrian passes by the headquarters of Google Inc. in Mountain View, California.
Photographer: Bloomberg/Bloomberg

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By Reyhan Harmanci

March 8, 2023 at 5:45 PM UTC

Welcome to Bw Daily, the Bloomberg Businessweek newsletter, where we’ll bring you interesting voices, great reporting and the magazine’s usual charm every weekday. Let us know what you think by emailing our editor here! If this has been forwarded to you, click here to sign up. And here it is …

Wasn’t AI supposed to be, you know, Google’s thing?