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Spotify Will Launch a TikTok-esque, Vertically Swiped Feed

In an effort to attract more Gen Z listeners, Spotify will roll out a new look. 

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Photographer: Tiffany Hagler-Geard/Bloomberg

Hello and welcome back to Soundbite. This week we’re previewing what Spotify will announce at its Stream On event. As always, if you have something to share, send me a note through email. (Replying to this newsletter reaches an unmonitored inbox, so please don’t do that.) And if you haven’t yet signed up for this newsletter, you can do so here .

Next month, at their Stream On event in Los Angeles, Spotify executives will announce the latest features and upgrades coming to the audio platform. Among other things, Spotify will have at least one major launch that was built with an eye toward improving discovery and attracting a younger demographic: a vertically swiped homepage.