Celebrity Star Power Has So Far Had Limited Impact on Cannabis
Mike Tyson’s Tyson Ranch brand of cannabis products displayed at a dispensary in Santa Ana, California.
Photographer: Allen J. Schaben/Los Angeles Times/Getty ImagesThis week, guest writer Kevin Simauchi takes a look at how celebrities from Mike Tyson to Martha Stewart have dipped their toes into the cannabis and CBD. The industry is keeping a close eye on how these brands perform, and so far most aren’t standing out much.
Celebrities from Jay-Z to Justin Bieber are trying to make their mark on the cannabis industry with high-profile product launches and collaborations. It’s easy to see why they want in: Pot is expected to become a $45.8 billion market by 2025, according to projections from data firm Headset.