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Celebrities who touted FTX and crypto are now coming under fire after the exchange’s spectacular collapse. 

Photographer: Lanna Apisukh/Bloomberg

Welcome to Bloomberg Crypto, our twice-weekly look at Bitcoin, blockchain and more. If someone forwarded this to you, sign up here. In today’s edition, Allyson Versprille explores the now-fraught intersection of celebrities and crypto:

Programming note: Bloomberg Crypto will take a break on Thursday, Nov. 24, in observance of the US Thanksgiving holiday. If you are looking for us in the meantime, go to bloomberg.com/crypto. And thanks to all of our regular readers.

To hype or not to hype.