The iPad Lineup Is Perplexing — Here’s How Apple Could Fix It
Apple’s iPad Air models at a retail store.
Photographer: Gabby Jones/BloombergApple’s latest iPad lineup and software strategy is its most confusing to date, but here’s how the company could ultimately fix it. Also: My thoughts on the new Apple TV and details on upcoming Macs. Plus: Apple’s industrial design chief is leaving, and the iPhone 14 Plus, unsurprisingly, isn’t doing so hot.
Last week in Power On: Apple nears its M2 iPad Pro launch and plans an iPad home hub for next year.