Spotify’s Podcast Strategy Looks More Like TV and Film
Amid internal cuts, confusion grows about how exactly the company is measuring success.
Welcome back to Thursday. Today we’re focusing on the past week or so in Spotify news. As a reminder, replying to this email reaches an unmonitored inbox. If you have thoughts, tips or feedback to share my email is here, and you can subscribe to this newsletter here.
Last week I wrote about Spotify ending production on 11 podcasts and laying off staff at its Gimlet Media and Parcast studios as a result. Since then, the news has continued to filter out, so today we’re going to recap what’s going on in Spotify’s podcasting business and what it all means. First, let’s go back to Friday last week.