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Big Tobacco Jumps Into Germany’s Pot Industry Alongside Snoop Dogg

Cannabis plants.

Cannabis plants.

Photographer: Luke Duggleby/Bloomberg

This week, guest columnist Mumbi Gitau takes a look at a development that speaks to two important issues for the cannabis industry: Germany’s expected recreational legalization and Big Tobacco’s move to get more involved in marijuana. 

British American Tobacco Plc has invested in German cannabis startup Sanity Group GmbH along with rapper Snoop Dogg’s Casa Verde Capital — the tobacco giant’s latest bet on pot as it diversifies beyond nicotine.