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Apple’s Latest Products and Services Are About Loyalty—to Apple

The iPhone 14 Pro.

The iPhone 14 Pro.

Photographer: Nic Coury/Bloomberg

Apple on Wednesday unveiled the iPhone 14 line, the Apple Watch Ultra and new AirPods, but the big theme of the day was keeping users more locked into the company’s ecosystem. Also: Chief Executive Officer Tim Cook reveals his biggest debate with Steve Jobs.

Last week in Power On: Apple’s Pro products will steal the show at its Far Out event.