How One Diet Became a Hit

Illustration by 731

Hi all, it’s Emma in New York. There are so many diets out there — have you ever wondered what makes one take off in such a major way? First, though…

Late last year, I flew down to sunny Miami to interview the doctor behind one of the most famous diets in recent memory. His name is Arthur Agatston, and he invented an early 2000s phenomenon known as the South Beach Diet.