Fans Are Spending More Money at Concerts Than Ever Before
The average ticket price has jumped 10% from 2019, while spending on parking and merchandise is up even more.
BTS perform onstage during the 64th Annual Grammy Awards in Las Vegas, Nevada, on April 3.
Photographer: Rich Fury/Getty ImagesJordan Higa was waiting for her flight when she stopped to ask her travel companion how much they would spend on tickets to see BTS perform live. Higa spent $180 on her current ticket, but wanted to trade up for better seats. “Is $500 ridiculous?” she asked. Maybe not if they were really good seats.
Higa, who lives in Honolulu, has spent a couple thousand dollars over the last few months just to see BTS. She flew to Los Angeles for a show in December, which exceeded her expectations – “some would say it was life-changing.” She traveled to Las Vegas this weekend for the final night of BTS’ four-night run in Sin City. She spent $600 on the flight alone.