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What Gets People Buying Black-Owned Brands Long-Term

Black small businesses say investments from large retailers have helped them build lasting brand awareness. 

NYC Shopping As Supply Chain Delays Poised To Disrupt Peak Season Retail
Photographer: Nina Westervelt/Bloomberg

Hey there,

It’s Jordyn, your favorite retail reporter in Atlanta, here to tell you what I’ve learned from tracking the “Buy Black” movement for nearly two years. But first...