Netflix Outlines The Next Phase of Its Sports Strategy
The streaming service is making shows about Formula One, the PGA Tour and professional tennis.
For a company that has expressed no interest in sports, Netflix Inc. is starting to offer quite a lot of them. It’s the unofficial home of Formula One, and, as of this week, both the PGA Tour and professional tennis.
Netflix isn’t airing any live matches of these sports, mind you. It offers documentary series that take viewers behind the scenes months after we know the official results. In Formula One, that means seeing how all the drivers and team bosses talk about their podiums and crashes. In tennis, that could mean seeing the current Novak Djokovic vaccine drama play out from the eyes of his competitors.