Apple iPhone 13 Rebates Fail to Deliver for Some Buyers
An employee serves a customer in the Apple store on Regent Street in London.
Photographer: Chris Ratcliffe/BloombergSome customers are finding that wireless carriers are denying rebates used to promote Apple Inc.’s newest iPhones, iPads and watches. Plus, omicron’s impact on Apple and the company loses yet another car executive.
There was a seismic shift in the mobile-phone industry about eight years ago. That’s when U.S. wireless carriers started eliminating subsidies—deep discounts offered in exchange for a contract—forcing new iPhone buyers to confront the true cost of their devices.