Apple’s Car and VR Headset Are Poised to Alter the Typical Product Rollout Strategy

iPhone 13 Pro at an Apple retail store.

Photographer: Jeenah Moon/Bloomberg

Apple’s next major product categories—a virtual and augmented reality headset and a self-driving car—will likely mark a change in how the company rolls out new devices. Also: testing Belkin’s new multi-device charger and discussing the future of charging Apple devices. Plus, carriers are not honoring Apple’s device rebates.

In Apple Inc.’s ideal scenario, it surprises the world with a product announcement and then releases it in stores just days later. With the company’s next round of major product categories, that likely won’t be the case.