Sony’s Breakout Video Game Owes its Success to a Hazmat Suit

6758:JP,ATVI:US,7974:JP,GOOGL:US,TWTR:US,AAPL:US

infrastructure,utilities,consumer-discretionary

Jason Schreier

Sony PlayStation5

Screen Shot 2021-06-17 at 3.01.46 PM.png

Farming

Youtube

Philadelphia

Boston

Entertainment

Utilities

Asia

Agriculture

Infrastructure

Streaming Services

Americas

Mobile Phones

Video Game Streaming

Japan

Consumer Discretionary

Entertainment Disrupted

United States

Media and Entertainment

Technology

They’d never made a game before. And the pandemic skewed plans for their debut. But the Grier brother’s Kena: Bridge of Spirits has proven to be a breakout star for Sony.

Wolf Image

Hi everyone, it’s Jason. Today I’ve got an interview with the developers behind one of this year’s indie hits. But first...

Kena: Bridge of Spirits—Sony PS5 Video Game That Almost Never Happened

Bloomberg subscribers can save articles and view them from any device.

Upgrade to an unlimited subscription to save articles and view them from anywhere.

Bloomberg subscribers can send up to {count} articles a month to anyone to read for free, including non-subscribers.

Upgrade your subscription to send up to {count} articles a month to anyone to read for free, including non-subscribers.

Copy article link

Hello,<p>A Bloomberg.com subscriber thought you might want to read this story. To read it, all you need to do is click on the link – no subscription necessary. (Please note the link will only be valid for {days} days.)

Email article link

Please try again. If the problem persists, please contact customer support.

Something went wrong

We've doubled your gift articles this month. Share up to {count} articles with friends, family or colleagues.

As a subscriber, you can gift up to {count} articles this month. The recipient can read the full article for free – no subscription necessary.

As a subscriber, you can gift up to {count} articles each month. The recipient can read the full article for free – no subscription necessary.