The Pandemic Has Been Very, Very Good for the Creator Economy
Four digital media executives dish on YouTube, TikTok, Instagram and Snapchat.
When Reza Izad starting representing influencers in 2009, the end goal for his clients was to crossover into the mainstream. Lucas Cruikshank (aka Fred) turned his YouTube channel into a series of movies for Nickelodeon. Logan Paul booked roles on “Law & Order: Special Victims Unit” and “Bizaardvark.” Lily Singh got a late-night talk show on NBC.
People who first got famous on social media still seek opportunities in Hollywood. Look no further than TikTok’s Addison Rae, who landed both a record deal and a starring role in “He’s All That,” a romantic comedy that is the most popular title on Netflix in the U.S. this weekend.