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NFTs Underpin Our Fast-Nostalgia Economy

Mattel is among the many brands joining the NFT fray with a digital set of Hot Wheels.

Mattel is among the many brands joining the NFT fray with a digital set of Hot Wheels.

Photographer: Tiffany Hagler-Geard/Bloomberg

Hey, it’s Mark. Name a moment in recent history that still resonates with you. Odds are there will be an NFT for that, if there isn’t one already.

A new venture will turn historic events into digital (and sometimes physical) memorabilia. The startup, Wenew, is from the founder of the influential music publication Pitchfork and Mike Winkelmann, the most famous digital artist more commonly known as Beeple. Wenew’s stock-in-trade will be non-fungible tokens, a software format that uses a similar technique as Bitcoin to guarantee the authenticity of a file. Their first NFT will capture Andy Murray’s Wimbledon-winning tennis run in 2013.