This Time, Augmented Reality Really Could Be the Next Big Thing

Hi there, it’s Tae from the Bloomberg Opinion team. Forget Pokémon Go. Augmented reality is growing up.

For years, techies have envisioned that AR technology—which can superimpose digital content over real-world images—would drive the next major shift in computing. That vision has long seemed just out of reach. But a spate of recent investments and announcements suggest that AR’s moment has finally arrived.