Apple's Chip Push Could Shake Up Computing
Macs are hot again.
Hey everyone, it's Mark. For most of recent memory, Intel Corp. and PC makers like Lenovo Group Ltd., HP Inc. and Dell Technologies Inc. didn't need to worry about Apple Inc. Those three hardware makers essentially owned the industry. Apple computers were largely seen as a pricier, niche and less capable alternative.
Today it’s a different story: The Mac is resurgent. Last quarter, sales of Apple Mac computers topped $9 billion, a record for the company, and its U.S. PC market share jumped three percentage points. Some have pinned the Mac's recent growth on Covid-19 and the sale of more work-from-home devices. But late last year the company also released its first Macs with processors designed in-house. That shift away from Intel technology is likely an overlooked driver of surging sales.