Peloton Tries to Fix Its Supply Chain on the Fly

Breaking down the boldest bets in business.

Photographer: Adam Glanzman/Bloomberg

What’s the old saying: hardware is … difficult? Heavy? All of the above?

Spurred by the pandemic, Peloton Interactive still can’t keep up with the crush of orders for its stationary bikes and treadmills. In cycling terms, it has popped.