When Robinhood Goes Public, Will Redditors Buy the Stonk?

Photographer: Gabby Jones/Bloomberg

Hey guys, Annie here. An online horde used the stock-trading app Robinhood to put a hole through the Wall Street establishment last week. When Robinhood Markets Inc. temporarily impeded their efforts, it sparked an outcry and sent the company scrambling for cash. The startup raised emergency funds from investors and reinstated trading in a limited way. The episode shows the benefits of being a private company with a small pool of wealthy shareholders to rely on.

With a possible initial public offering near, the GameStop affair is also putting Robinhood under a starker light. The company has been blazing a path to the public markets that was widely expected to reach its destination this year. The question that will inevitably be on the minds of prospective investors: What happens when the amateur-trader masses come for Robinhood’s stock?