The Hitman Gamble Pays Off

Hi everyone, it’s Jason. A few years ago, the Danish video game company IO Interactive A/S took a big risk, spinning out from its parent company of more than a decade. Its most recent title, Hitman 3, was entirely self-published—a daring financial move that could make or break any small company.

The gamble has paid off. Hitman 3, which came out Jan. 20, already recouped the project costs and is now profitable, IO Interactive Chief Executive Officer Hakan Abrak said this week in an interview with GamesIndustry.biz. The development house has ambitious plans to double its staff to 400 and has signed a deal to make a game based on the British superspy James Bond.