Bloomberg Wealth: The Case Against Jumping On the GameStop Wagon

An employee assists customers inside a GameStop store in Louisville, Kentucky. — An employee assists customers inside a GameStop store in Louisville, Kentucky.Photographer: Luke Sharrett/Bloomberg

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By Charlie Wells

January 28, 2021 at 11:30 AM UTC

The company still sells video games, in person. It isn’t projected to turn a profit before 2023.

Yet this week GameStop Corp. stock went wild on the back of bulls talking up the trade on Reddit. The chatter started long before this week, if you knew where to look.