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The Elon Musk Hype Cycle

Three years ago, Musk set a “delusional” goal.

Elon Musk in 2017.

Elon Musk in 2017.

Photographer: Carla Gottgens/Bloomberg

Hey y’all, it’s Austin. On Jan. 7, Elon Musk hit a stunning milestone. Thanks to an unprecedented surge in Tesla Inc.’s share price, the electric-vehicle maker chief’s wealth soared past that of Jeff Bezos, making Musk the richest person on the planet.

“How strange,” Musk tweeted in reaction.