Social Media Companies Are Getting Out the Vote. Who Are They Reaching?
A get-out-the-vote effort at Snap might have a very different effect than at Facebook.
Hey everyone, it’s Sarah Frier. If you use Facebook or Instagram, you can’t miss the prompt at the top of the feed encouraging you to register to vote and tell your friends about it. The company has already registered 2.5 million people, well on its way to its goal of 4 million. Twitter Inc. and Snap Inc. have similar initiatives to remind users to register.
But while Facebook’s effort is by far the biggest, Snap’s may have the most-interesting effect on the results of November's U.S. presidential election.