This Is How Much Facebook Hates Apple

Hey all, it’s Kurt. Facebook Inc. made an important announcement on Wednesday that few people understood. What came through crystal clear, though, is how much the company dislikes Apple Inc.

First, the details. Facebook said that when Apple launches the latest iOS software this fall, the social network will no longer collect unique device identifying information, known as IDFA, from iPhones. Facebook has historically used IDFAs to help target ads to specific devices, but Apple will now warn users and ask them to opt-in to sharing that data with developers like Facebook. Many people will probably say no, and Facebook apparently isn’t waiting to find out.