Can Cocomelon Become the First Billion-Dollar YouTube Business?

YouTube has made people famous, but it has produced few lasting businesses.

First Day of SchoolSource: Cocomelon

Rene Rechtman thinks Cocomleon can be the next “Peppa Pig.”

If that sounds like gibberish to you, I will do my best to translate. Cocomelon is the most-viewed YouTube channel in the world. In the average month, its animated videos are viewed more than 3.5 billion times, which means they are more popular on YouTube than Taylor Swift, Netflix and ESPN combined.