Jokowi’s Bid to Woo Firms to Indonesia From China Pays Off

For reform-minded Indonesian President Joko Widodo, the country’s failure to win over firms relocation operations from China during the peak of the its trade war with the U.S. was more of a personal setback.

He changed Indonesia’s approach, and that’s now paying off with at least half a dozen investment commitments.

Jokowi, as the president is commonly known, was aware the biggest hurdle in getting companies to relocate to Indonesia was its notorious and time-consuming approval procedure. To overcome this, the country’s investment promotion board set up multiple task forces, including one to receive prospective investors at airports and assist them through the entire process.