How Netflix Learned to Stop Worrying and Love YouTube
Once Netflix’s biggest competitor, YouTube is now a key tool in finding viewers for new shows.
When Netflix released a 27-minute video of Dave Chappelle earlier this month, the most surprising part of his performance was not what he said but where he said it. Chappelle’s meditation on racism, police brutality and celebrity was available for free on YouTube.
Netflix Chief Executive Officer Reed Hastings has long portrayed YouTube as his company’s biggest competitor. It is the only online video service in the world that people spend more time using every day than Netflix.