Next WTO Chief to Need Zen-Like Composure for a Rough Ride Ahead

Photographer: Simon Dawson/Bloomberg

The legendary basketball coach Phil Jackson once said that a coach’s job is to “reawaken a spirit in which the players can blend together effortlessly.”

Sounds easy enough, until you consider the personalities he dealt with. A similar challenge awaits at the World Trade Organization, whose next leader is going to need some serious institutional smelling salts to revive the beleaguered trade body from its multi-year coma.