We’re Going to Come Out of This More Addicted to Big Tech Than Ever
The largest technology companies will weather the storm just fine.
Photographer: Lisa Ducret/picture alliance via Getty Images
Hi folks, it's Shelly. It takes an average of 66 days to cement a new habit, suggesting that some of the behaviors we've picked up in the last two months will become part of a new, post-pandemic normal. For me, new habits include brewing my own coffee and meditating for three minutes each day on Headspace. For others, it's the Peloton bike they're now addicted to, the YouTube shows their kids demand in return for staying quiet or the weekly online grocery order they've perfected.
Now, as Apple Inc., Amazon.com Inc., Google and other big tech companies report earnings this week, we might see the first signs that consumers’ quarantine coping mechanisms will morph into steady revenue streams.