The Steinberg Conference Center, where executive education takes place on the Philadelphia campus of the Wharton School.
Source: The Wharton School
Demand for Fast-Track Credentials Drives Executive Education Market
Short courses aimed at professionals are a helping boost revenue at US universities facing financial crunches.
Achieving alumni status at an institution like the University of Pennsylvania’s Wharton School or Stanford used to mean years spent on campus and an outlay of hundreds of thousands of dollars. Now, some students can add top-tier schools to their resume after several weeks, and far less money.
They’re attending a growing number of executive education programs across the US, contributing to a market that’s expected to swell to more than $1.2 billion over the next decade, according to estimates from trade group Unicon.