Apple’s $599 MacBook Neo Is Game Changer for Laptop Industry: Review

The $599 MacBook Neo, available in stores this Wednesday, proves that it’s possible to make a laptop that stays true to Apple Inc.’s reputation for craftsmanship, performance and reliability — even at roughly half the price of the popular MacBook Air. By reaching that price point, the company is opening up macOS to a completely new market of first-time buyers who previously couldn’t afford to splurge, or simply preferred not to.

The Neo is a product that was once unthinkable from a company that spent years panning the idea of netbooks and never bothered to make a budget laptop of its own. But that was before Apple started equipping Macs with its own in-house silicon, upping the ante for what consumers expect in terms of battery life even when pushing these machines to their fullest potential.