Sodas are shedding their old image and leaning into Zero Sugar.
Photographer: Shawn Michael Jones/Bloomberg
Consumer
Gen Z Rejects 'Radioactive' Diet Sodas for Zero Sugar Ones
Sales of Pepsi Zero Sugar and Coke Zero Sugar are booming in an era of wellness-obsessed consumption.
The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar.
At the Super Bowl next month, it’s Zero Sugar that will star in the beverage company’s Pepsi commercial, not the original formula. PepsiCo Inc. is running a 30-second spot, which can run more than $8 million, to hype the no-calorie drink.