Marta Ortega took the helm at Inditex in 2022.

Marta Ortega took the helm at Inditex in 2022.

Source: Inditex/Europa Press/AP

The Big Take

Billionaire Zara Heir Bets Fast Fashion Empire on Upmarket Push

The retailer’s winning production model still underpins it as Shein and Temu reshape the $1.8 trillion global apparel industry.

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Wearing a black pantsuit and a Cartier watch, Marta Ortega weaved quickly through the gathering, clasping hands here, kissing cheeks there, her blond bobbed head nodding as she chatted, animated by the excitement of the event.