KFC’s Plan to Catch Up in the Fried Chicken Wars: Ditch the Bones

Fried chicken is making American restaurants more money than ever, except at KFC — the very place that pioneered selling it by the bucket load across the country.

Chick-fil-A fans swarm to its sandwiches and milkshakes, Popeyes’s launches go viral on social media, Raising Cane’s is drawing diners with its yellow Labrador mascot and 2.3 million TikTok followers, and McDonald’s now sells about as much chicken as it does beef.