Google’s Pixel 10 Pro Fold has a design that’s similar to last year’s model.
Photographer: Chris Welch/Bloomberg

Consumer Tech

Google’s New Foldable, Smartwatch Emphasize AI Rather Than Hardware Changes

October 8, 2025 at 5:00 PM UTC

After releasing a trio of Pixel 10 smartphones this summer, Alphabet Inc.’s Google is back with the remainder of its 2025 Pixel lineup.

The Pixel 10 Pro Fold ($1,799), Pixel Watch 4 ($350) and Pixel Buds 2a ($129) go on sale Wednesday, ahead of the all-important holiday shopping season. With the foldable phone, Google is trying to grab back momentum from Samsung Electronics Co., which landed a winner earlier this year with the Galaxy Z Fold 7.

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