Labubu dolls on display at a Pop Mart store in Shanghai, China.
Photographer: Raul Ariano/BloombergWhat's the Labubu Craze All About? How Long Can It Last?
A small toy monster with a toothy grin that costs $30 has taken the world by storm — and landed the toy company’s founder a $21.2 billion jackpot. But there are signs the hype may be fading.
A small toy monster with a toothy grin, known as a Labubu doll, has taken the world by storm, adorning the bags of millions of consumers — including popstar Rihanna and tennis champion Naomi Osaka.
Among the most popular Labubus is a bag charm, which is sold in a mystery “blind box” so the buyer doesn’t know which kind they’ll get. Fans have become hooked on hunting down rare models and completing full sets, fueling global sales. Other Labubu dolls have fetched thousands of dollars as collectors’ items in the resale market.