Volvo’s Hakan Samuelsson in London.

Volvo’s Hakan Samuelsson in London.

Photographer: Betty Laura Zapata/Bloomberg
The Leader

Volvo’s Boss Says Some Western Brands Won’t Survive the EV Shift

Hakan Samuelsson returned to the troubled Swedish carmaker to revitalize its strategy and help it navigate automotive turmoil.

Hakan Samuelsson was brought out of retirement to guide Volvo Car AB through one of its most challenging periods.

Grappling with disappointing sales, software glitches, delays in key new models and even the threat of a sales ban in the US, Li Shufu — the billionaire behind China’s Geely Automotive Holdings Ltd., Volvo’s majority owner — turned to the 74-year-old Swede, who had previously led Volvo for nearly a decade and steered it through its 2021 public listing.