Google’s Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL.

Google’s Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL.

Photographer: Chris Welch/Bloomberg
Consumer Tech

Google Launches Pixel 10 Phones With Ambitious New AI Features

Company takes AI victory lap by showcasing Gemini on Pixel Watch 4, new foldable, and earbuds.

Alphabet Inc.’s Google introduced a new slate of consumer gadgets on Wednesday, including several smartphones, a watch and new wireless earbuds, all meant to show off the company’s latest advances in artificial intelligence.

The phone lineup consists of the Pixel 10 ($800), Pixel 10 Pro ($1,000), Pixel 10 Pro XL ($1,200) and Pixel 10 Pro Fold ($1,800). The Pixel Watch 4 costs $350 for its smaller 41mm size and $400 for the 45mm model. And the company’s latest budget earbuds, the Pixel Buds 2a, will run $130. Most of the phones have the same starting price as their direct predecessors except for the XL, which now comes with double the storage.