Mark Zuckerberg speaking during the Meta Connect event in Menlo Park, California in 2024.

Mark Zuckerberg speaking during the Meta Connect event in Menlo Park, California in 2024.

Photographer: David Paul Morris/Bloomberg
Consumer Tech

Meta’s Consumer AI App Has Persistent Flaws Months After Debut

The Meta AI app offers an uneven experience, posing a sharp contrast to Mark Zuckerberg’s lofty artificial intelligence ambitions.

While Meta Platforms Inc. is investing billions in improving and accelerating the development of artificial intelligence, the most comprehensive showcase of its efforts — the Meta AI app — is an under-personalized and inconsistent experience, showing how far the company has to go in order to meet or exceed what rivals already offer.

The app, which debuted in April, was both a latecomer and unique enough to be its own thing. As a standalone application, it arrived almost two and a half years after OpenAI introduced the original version of ChatGPT in November 2022. But unlike ChatGPT, Meta AI isn’t just an assistant — it also includes a public Discover feed showing all the creative and sometimes odd ways other people are using the technology. The app as it’s existed since April is mostly a renamed version of the application that Meta built to accompany its smart glasses, suggesting an urgency to release a standalone experience.