The explosive popularity of bag charms means retailers of all kinds are rushing to sell them, and prestige fashion houses don’t want to miss out.
Source: Louis VuittonConsumer
Bag Charms Selling for $1,000 Are Retail's Next Little Luxury
As wealthy consumers cut back, fashion houses are trying to lure them with less expensive trinkets to customize the purses they already own.
Years after Jane Birkin famously decorated her eponymous Hermès handbag with clusters of trinkets and strands of beads, bag charms have made a big comeback.
Plush Labubu keychains helped revive the Gen Z-fueled accessorize-your-accessory trend and catapulted it into the mainstream. Now charms are showing up on elite fashion runways and dangling from the purses of celebrities.