Puma Sophyr loafers and Hoka Speed Loafers are selling out quickly.
Illustration: 731; Source : Puma and Hoka
Snoafers, a Hybrid Sneaker-Loafer, Become Footwear’s Hottest Trend
Despite initial backlash, New Balance, Nike and Hoka are seeing huge demand for their sporty loafers that blend comfort with formalwear.
In the world of fashion hybrids, there are skorts (shorts that look like skirts), jeggings (leggings made of stretch denim) and shackets (shirt-jackets). The latest style mash-up: snoafers.
One of the biggest trends in footwear combines the cushioned sole of a sneaker with the upper of a loafer, for a comfortable business-casual shoe that is meant to be worn anywhere. Although their divisive appearance initially generated backlash, snoafers have emerged as a viral breakout category for major sneaker brands including New Balance, Hoka and Puma, selling out quickly and landing on online marketplaces at wildly inflated prices since last year.